marketing

Kratom Madness: How a Thai Tree Restarted Plant Prohibition

Kratom Madness: How a Thai Tree Restarted Plant Prohibition

Despite what your local news team or head shop is claiming, kratom is not the next hot party drug. Kratom is not going to make you want to dance all night, to make out with someone while listening to dubstep, or to get crazy with your friends. We’ve all seen the claims on shady websites, […]

What’s Up with the Multi Level Marketing of Hemp-Derived CBD?

What’s Up with the Multi Level Marketing of Hemp-Derived CBD?

If you’re involved in any way in the Cannabis industry – whether you’re a patient, advocate, or cannabis business person – chances are, you’ve heard about Kannaway, or its “Buzz Launch,” or Real Scientific Hemp Oil (RSHO), or hemp vape, or Hemp Meds Px, or Medical Marijuana Inc., or CannVest, or all of the above. […]

Sleazy Or Savvy Marketing?

Sleazy Or Savvy Marketing?

About a year ago I found myself sitting in meeting after meeting about “marketing diversity.” I was the one-woman marketing department at a small private university and the numbers had just come back that our student population was not at all reflective of the community at large and we were constantly brainstorming how to fix […]