Anyone who enjoys reading has probably spent more hours than they would like to admit in their shower, staring at the unusually laid out text that wraps around the bottles of Dr. Bronner’s Pure Castile Soap. The label features not only a list of uses for this amazing, natural soap but also what amounts to a psychedelic sermon, talking about the all-one nature of humanity and divinity.
Poster Designed by Brooke Baker for Dr. Bronner’s
People use Dr. Bronner’s Castille Soap for everything from washing up in the shower to making house cleaning products or even brushing their teeth. This original product that has since spawned a whole line of health and beauty goods comes in a variety of fragrances, from peppermint, almond, and citrus to lavender, rose, and eucalyptus.
Unlike some brands, which develop affectations of spirituality or morality to boost their brand, the idea of building a better human race is the cornerstone of the Dr. Bronner’s company. Emanuel Bronner was born in Germany, but he left before the Nazi rise to power. His early career involved lecturing about world peace, and he took those lessons to heart. After learning about the death of his extended family under the Nazi regime, he then lost his wife to illness. That spurred him to develop the 30,000-word work, the Moral ABCs, an except of which adorns the bottles of the company’s soap.