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Leave it to a bunch of miscreants to make something as simple as weed and freedom into a complex web of money, ego, and deception. People are weird.
It never ceases to amaze me how many people want to use this issue to serve their personal and/or professional ambitions with little regard for the plant or freedom. The parade of plastic Ken dolls and Barbies has begun. Out of the woodwork comes every former pitch man and woman to claim their 15 minutes of fame off the back of countless dedicated activists and supporters. Super.
Some will tell you it is the American way, that it is their God-given right to trample over the message and stake their claim in the green rush. These snakes will justify their existence by claiming that by making it all about themselves they are really helping the movement. They believe their own lies, and they believe they are a gift to us all, that we should be grateful that they came down off of Mount Look-At-Me to save us. Spare me the hyperbole.
The barrage of contrived press releases and PR stunts we see happening around the cannabis issue is fairly disgusting, and at times outright obscene. There is a new breed of self-promoting media whores circling like birds of prey. They look for the latest feel good story or trend, and immediately latch themselves on for the ride. They bully their way into the story with promises and tall tales, only to use the situation to sell themselves and/or a “new and exciting” company.
This is not one or two people either. This is a growing trend in cannabis media relations.
There are more people trying to make a name for themselves with some fabricated bullshit than I have ever seen in my life. I thought the internet boom was crazy and that the social media game got weird. It is apparent that this industry will make both of those phenomena seem like child’s play in comparison. Every dipshit with a story and a product to sell will be out in full force to tell you how they invented purple weed. It is happening. Look around you.
Because of the illegal history of our culture evolving into a legitimate industry, there are a lot of characters and con-men. The outlaws and misfits are meeting the hucksters and charlatans for the first time; and the results are not always pretty. Slick talking city folk are forced to learn the language of the hills if they want to understand what makes the cannabis industry really work. People who have spent their lives fearing prosecution are now being asked to come out of hiding and be the pitch man for this product or that project. We see the rise and fall of many wannabe pot superstars, as the bright lights and fast pace of a growing industry chew people up and spit them out.
It is a brave new world for many who have become one with the plant and who desire real freedom. Do not be fooled by those who promise the world. They rarely have the world to promise.
It is up to us to protect the plant and our movement. We cannot allow for the good will and hard work of so many who came before us to be bought and sold for beads and trinkets. It is up to us to demand ethics and morality from those who choose to be a part of this movement and industry. No amount of money is worth living a lie. When you sell lies for a living, eventually some people will want their money back.
What it boils down to is the basic message that cannabis is a wonderful plant, and that people should be free to use it as they please. We must end prohibition and quit taking people to jail for weed. It is no longer okay for stoners to be treated like second class citizens because they choose to use weed instead of, or even in conjunction with, the many other drugs we tolerate in our society. It is about our love for this plant and the need to free it from the clutches of tyranny.
Anything else is secondary and a distraction. It is not about you. I promise. It never will be. It is bigger than any one of us, and it is the work of all of us that has gotten us to where we are.
There are still tens of thousands of our brothers and sisters in jail today. People are still losing their children over weed. Our property is being searched and seized because it smells like weed. People continue to lose their jobs and their standing in the community over weed. Hell, even the NRA doesn’t know you and your gun rights if you use weed for medical purposes.
Billions of dollars continue to be thrown away taking away our freedom over this plant. That should be the focus of every one of our messages and opportunities. People can figure out how to split up the spoils after the war is over, but in case you have not noticed there is still very much a war on cannabis happening. You can either fight or get out of the way. I do not have time for your distractions any more.
Things may get worse before they get better. The cannabis industry can be an insane environment to be a part of on some days. The “get rich quick” or “I can cure you of anything” scammers are out in droves, and cannabis media is eating it up.
It does not have to be this way if we agree to hold ourselves to a simple standard: a plant and some freedom. Is what we are doing centered on the best interest of those two factors? If it is not, we should pause and ask ourselves “why?”